iScope Media Email Marketing Tips 2009
I’ve been sending out email camapigns for clients for over 10 years, and in that time I’ve seen variations in clickthrough ranging from 3% to 84%!
Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.
So how can you maximise the chances of getting adecent response from your first email campaign?
Follow these simple rules and your email camapaign should be successful right from the beginning.
1) Know What you Want Before you sit down and write your email, think about what you wan tot achieve from it. more visitors to your website? More sales for a hard to sell product? More signups to your newsletter? Or something completely different? Whatever the aim, keep it in mind while writing your email
2) Spell It Write!! There’s nothing worse than receiving a marketing email with poor spelling and grammar. If you can’t spell and your email doesn’t sound right, how can you expect people to buy from you? A marketing writer such as Angela Sherman of Content Creation can help you with this.
3) Not Too Long Keep paragraphs short and punchy - you have very little time to grab people’s attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
4) DON’T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON’T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.
5) Call To Action The first two sentences of your email should identify a possible problem the recipient may have, tell them who you are, and what you want them to do.
6) Conclude & PS If you have a fairly long email, don’t forget to repeat the call to action at the end, and in a PS to remind the reader once again what they should do.
7) Sense of Urgency Create a sense of urgency by using phrases such as ‘First 50 to apply’ or ‘Only valid until’ - fear of missing out on something always generates a good click through - guaranteed
ISCOPE MEDIA EMAIL MARKETING
More than just a list, more than just another e-mail service, ISCOPE Media’s E-Mail Direct service gives you the tools and the tactics to succeed in today’s complex and ever-changing marketplace.
The perfect choice for sophisticated and novice e-mail marketers alike, E-Mail Direct by ISCOPE Media provides marketers a cost-effective and innovative way to reach consumers. Short on time and/or resources? ISCOPE Media can help develop a compelling message that delivers your offer to your best prospects quickly and effectively.
iSCOPE MEDIA
1509 N State Road 7 Suite G
Margate, FL 33063
Website: http://www.iscopemedia.com